Life is returning to New York City as we enter Phase 4. Businesses are opening back up; restaurants are making street dining work; and certain companies are even having employees return to the office. But what does this look like on the ground?

Kevin at Kona Coffee
Kevin at Kona Coffee

For coffee shops, that’s looking like sales that are 30% of last year's pre-Covid level, according to recent data from the Odeko insights team.

Depending on your expectations, that number could sound dire, or it could be a pleasant surprise. We asked some coffee shop managers how they’re looking at this stat, and what it means for them:

Odeko is thankful that coffee shops are able to begin rebuilding their businesses and serving the customers in their communities. We will continue to look for any insights and data to ensure these small businesses can power their communities and local economies.

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