For our Community series, we’re asking our coffee shop partners to answer a few questions to help everyone get to know these delightful folks and their shops. We heart our partners, and we think you will, too.
Up now we’ve got Jonathan Pascual, owner of Taproom Coffee & Beer in Atlanta. Taproom burst onto the Atlanta coffee scene in 2014, and has since become a staple of the Kirkwood neighborhood. Taproom serves up fresh local breads and pastries alongside their broad selection of coffee drinks and craft beers. Pascual gave us the rest of the scoop on his dream come true.
Like many other people, I was captivated by the romantic notion of opening my own local coffee shop and working a dream job. After getting a start at Starbucks and then opening several coffee shops for other people, I jumped on the opportunity to open Taproom in 2014. It's been a wild ride ever since.
Taproom is the place that merges specialty coffee with craft beer. Our draft tower is an old repurposed 4-group espresso machine, and our signature beverage is "Beerspresso" - a flash-brewed nitro iced coffee infused with hops and slightly sweetened with amber malt.
Their superpower? Remembering names. If someone is a regular, or even if it's just a 2nd or 3rd visit, our baristas will endeavor to remember and call them by their first name. If you hang out behind the bar you'll see our staff constantly quizzing each other on customer names.
I love that our customers share their lives with us! We know when someone got a promotion, is moving houses, lost a pet, or when their daughter took her first steps. We're invited into their lives and are privileged to celebrate with them in their wins and empathize with them in their struggles.
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