August 27, 2020

Not Just Coffee Lives Up to Its Name

For our new Community series, we’re asking our coffee shop partners to answer a few questions to help everyone get to know these delightful folks and their shops. We heart our partners, and we think you will, too.

We caught up recently with James and Miracle Yoder, co-owners of Charlotte’s Not Just Coffee. The Yoders wanted to create a place that didn’t just get good beans and have top-flight equipment to turn those beans into beautiful works of art—they wanted to train the hands that accomplished that transformation. After all, you can’t spell “barista” without “art.”

Oh, and they also source locally, too!

Why did you decide to open up your shop?

We wanted to follow our dream to open a business that served our community and provided delicious coffee and excellent customer service. We are both people-persons and love the interactions with our guests. Pursuing a craft and learning the "art" of coffee was exciting and challenging.

What makes your shop special?

I believe we have the best staff and service in the city. Our team cares so much about the quality of what we do and that shows!

What’s your staff’s super power?

They generally are pretty close and have formed friendships that continue outside of work. I think this has led to a great team culture and environment in the workplace.

What do you love about your customers?

They support us every day and keep us going! We wouldn't have a business without them.

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